Lyvin Melasti
Reframing barefoot luxury on Bali’s Bukit Peninsula.
The Brief.
Lyvin Melasti, perched high above the turquoise sweep of Melasti Beach, was ready to open its doors — but in a market awash with new openings and traditional resort narratives, it needed a voice that reflected its difference.
The brief was to position Lyvin Melasti as a design-led, quietly luxurious destination for a global audience; one defined by architectural restraint, a deep sense of place, and a slower, more intentional way of staying. Rather than relying on superlatives, the focus was on translating the experience itself: the stillness, the elevated viewpoints, and the feeling of space that invites guests to slow down and stay awhile.
The objective was to secure thoughtful, high-quality coverage across key international markets including Asia, Australia, and global travel platforms.
The Tactics.
A clear media strategy was developed ahead of launch, focused on telling the Lyvin Melasti story in a way that felt grounded and true to the property. Rather than leaning on generic luxury language, the narrative centred on design, setting and the experience of staying there.
A concise press kit was created, with press materials written to work across travel, lifestyle and design titles without needing to be over-explained. Outreach was targeted and intentional, prioritising publications with genuine reach and influence, and journalists whose approach aligned with Lyvin Melasti’s calm, understated aesthetic.
As coverage began to land, the focus shifted to maintaining visibility beyond opening. Follow-ups were timed around seasonal travel, design led features and destination guides, ensuring Lyvin Melasti stayed present in the conversation rather than peaking at launch.
The result was coverage that communicated not just where Lyvin Melasti is, but what it feels like to stay there.
The Results.
Lyvin Melasti launched with strong international media coverage across key global titles.
The property featured in publications including Time Out Asia, Travel & Tour World, The West Australian, Urban List, Concrete Playground, Now Travel Asia, Escape and Honeycombers , among others.
This level of coverage positioned Lyvin Melasti clearly and consistently — introduced as a design-led, coastal retreat where architecture and setting are closely linked.
More importantly, the tone of the coverage aligned with the brand. Editorials focused on calm, restraint and clarity, framing Lyvin Melasti as a quietly considered place to stay rather than a headline-driven hotel opening.
