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Georgia contacted Pat Nourse at Melbourne Food and Wine to discuss ideas and decide which charities to support. We opted to connect with Worksmith’s Tip Jar Fund - a collection set up to help hospitality workers left without work and without government assistance, and the aptly-named Byron for Melbourne campaign was born. Together we contacted a bunch of hospitality legends found in NSW Northern Rivers region to host a month of fundraising, with all proceeds going towards the Tip Jar Fund. We contacted all hospitality venues in the Byron shire with a media release, a document about how to get involved, artwork and tips for spreading the word. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613807265523-QLRBE8TW5B3ALR9KUBCO/IMG_5571.jpg Case Studies - Byron for Melbourne - The Results. By spreading the news quickly, we managed to encourage more restaurants and chefs to join in – from Byron to the Northern Rivers, and beyond. From setting up their own tip-jars to raffles, auctions, special events and good-old-fashioned word of mouth, over 6 weeks, a number of Northern River’s leading venues came together to raise $10,000 for the humble Tip Jar Fund. The generosity of the venues and their patrons is still being forwarded on to Tip Jar’s partner Street Smart and COVID-EAD, which helps many local and international hospitality workers, who were doing it especially tough. Media coverage included Studio 10, ABC News, Melbourne Food & Wine, Delicious., SMH Good Food, The Age, and local Byron publications The Echo, The Weekend Edition, Northern Rivers Review, Byron Bay blog, BAM (Byron Arts Magazine), among others. https://www.georgiabateman.com/case-studies/the-borough-box monthly 0.5 2021-02-20 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613806069471-E9GVFVNSEV5GQ473JXTB/IMG_5562.jpg Case Studies - The Borough Box - The Tactics. Created media release announcing that first it was toilet paper, then it was hand sanitizers and then wine! All over the world we heard stories that wine sales soared during the Covid-19 pandemic as shoppers rushed to stock up on their personal essentials after the government advised the public to stay home. Fears of virus spreading and increased social-distancing drove many consumers online. With this in mind, Lo-Fi Wine directors James Audas (former Noma and Silvereye sommelier) and Tom Sheer (former Love Tilly Divine and Oscillate Wildly sommelier) decided to launch their new monthly natural wine subscription The Borough Box early. After the initial launch, we targeted regional publications for coverage as The Borough Box team were able to deliver to new areas of Australia. We arranged art direction and styling for photoshoots to showcase the packaging and exhibit the wine in a lifestyle environment. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613806299601-9KHR7SU2HOON7XDWHUIH/IMG_5564.jpg Case Studies - The Borough Box - The Results. Working with photographer Raffaella Dice we created beautiful content for socials and media. The Borough Box joined the top lists for subscription wine services and general delivery services during lock-down. Media coverage highlights included Time Out, Escape, SMH Good Food, Marie Claire, ABC radio Sydney, Urban List, Concrete Playground, Broadsheet, Vogue, James Halliday Wine Companion, Australian Financial Review, Elle, Daily Telegraph, and Belle. Regional outlets include Melbourne Food and Wine, Townsville Bulletin, The Weekend Edition (Gold Coast and Brisbane), and Cairns Post. The wine subscription service saw a steady increase of 100 within a few weeks. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613806445669-ASNJM58UW437BN4WZZI0/IMG_5491.jpg Case Studies - The Borough Box https://www.georgiabateman.com/case-studies/harvest-restaurant monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613798222105-GTG2PNN18UEODH41GO4A/IMG_5547.jpg Case Studies - Harvest Restaurant - The Tactics. To secure media coverage and maximize impressions, we targeted local and national outlets in print, online and social media. We worked to secure stories, interviews and social media giveaways, as well as private media nights and influencer attendance at important events. We created a Wild Harvest Guest Chefs series which generated a buzz within key food circles (chefs and media). The team also created a weekly social media campaign with regular photoshoots to tell the story of the community and portray Harvest as an enticing lifestyle brand. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613798274933-JO85LH9ECAL1OZ576K7Z/IMG_5546.jpg Case Studies - Harvest Restaurant - The Results. The Wild Harvest Chefs Series built momentum over 4 years, attracting 22 of the very best chefs in the country, including celebrated chef Ben Shewry from Attica, Collin Fassnidge and Anthony Puharich (Chef and the Butcher) and Monty Koludrovic (then Icebergs). The media coverage was outstanding and each month the series featured in renowned local, national and international titles, including regular appearances in Australia’s delicious, SMH Good Food, Gourmet Traveller, and Business Insider, among many others. The chef series, alongside media stories on the chef and the forager, highlighted the abundance of food the Northern Rivers has to offer and assisted in raising the profile of Harvest, while attracting other media (food, drink, lifestyle, fashion) visiting the area. Results include a hat in the Good Food Guide, Delicious magazine NSW Top 100 restaurants #21, Gourmet Traveller Wine’s best small wine list for two consecutive years, and Young Gun of Wine WINESLINGER People’s Choice award. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613798324690-SUXP1XVLPWEDWGCGCGB6/IMG_5544.jpg Case Studies - Harvest Restaurant The organic social media campaign (no ads) included regular photoshoots (models, food, styling, collaborating with local fashion brands), influencer outreach, give-aways, knowledgeable gardening tips, recipes, chef tips, profiling of chef, baker and forager, meet the community posts, event promotion, and saw the Instagram following increase by 55k (15k to 70k) over 4 years. Other highlights included lunch at Harvest with my favourite OBE Raymond Blanc and features in Roads and Kingdoms (late Anthony Bourdain website), Forbes, ABC News, airline magazines for Qantas, Virgin, Jetstar, Sunday Times Travel Magazine, London Evening Standard, Vacations magazine, Outback, 8-page recipe spreads in delicious. magazine (annually) and many more. Marketing initiatives included monthly newsletters, building relationships with local accommodation concierge, updating website, ensuring restaurant is featured in all online listings with correct content, developing brand identify, seeking partnerships, arranging for chefs to demo at local and national food events (e.g. Noosa Food & Wine, Sample Food festival), and provide offers, content, and events based on monthly observances (e.g. Valentines Day, Australia Day). https://www.georgiabateman.com/case-studies/barrio monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613801589336-ASZREE3QTDE2OLE4DXYP/IMG_5556.jpg Case Studies - Barrio Eatery & Bar - The Tactics. Using the owners as the mouthpiece for the restaurant, we convinced the Australian press that Barrio Eatery & Bar was a serious addition to Byron Bay food scene; highlighting the owners’ background; raising their profiles and sparking intrigue; we got the community of local chefs and residents on side; and built loyalty and excitement around the launch. Once the opening was established we announced a new monthly event by inviting local restauranteurs, chefs and sommeliers to create affordable dishes at fixed price points for the local community to enjoy. Over two years, the last Tuesday of every month, saw a menu designed by a new culinary artist, allowing them to work with local producers and the freedom to create something different to what they're usually known for. Planning regular photoshoots with food, staff and community, we also created and executed a weekly social media marketing plan. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/1613801774723-SSCPJJ9LIR75V9TER063/IMG_5554.jpg Case Studies - Barrio Eatery & Bar - The Results. With the guest chef series we created a new kind of evening that engaged locals, chefs and winemakers, and became a discussion point. Every event was a sell out with queues around the block, waiting for tables. It brought the community together and encouraged regulars to try food from other local restaurants. Working with local designers and photographers we created eye-catching artwork which caught the attention of local and national media and ensured the events were always talked about (including regular mentions in The Weekend Edition, The Echo, Delicious, SHM Good Food). Insightful stories and eye-catching photos saw the Instagram following grow from 0 to 15.8k over 3 years. Other media highlights included Conde Nast Traveller, Virgin Voyeur, Grand Design magazine, Gourmet Traveller, London Evening Standard, Country Style magazine, Australian Traveller, Mind Food, Luxury Escapes, and Viva supplement from NZ Herald. https://www.georgiabateman.com/case-studies/bar-heather monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/bf1d2f56-8b4c-48ab-beef-fde3fc1461f8/Bar-Heather-Jess-Kearney-221202-136.jpg Case Studies - Bar Heather - The Tactics. Arranging sneak peak pop-up dinners with chef Ollie Wong-Hee in the lead up the launch, allowed the Byron Bay community a glimpse into whats to come, got the community talking, and ensured that Bar Heather opening was front of mind with all media. Once the restaurant opened in November 2022, I arranged a photoshoot, and shared a fact sheet detailing the menu, extensive wine list, and interior design details with key local, national, and international media (online and print). Main targets were in the food, drink, travel, lifestyle, business sectors, and restaurant reviewers. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/95467fed-1e21-4f7c-8ebd-abe5cf835083/Bar-Heather-Jess-Kearney-221202-3.jpg Case Studies - Bar Heather - The Results. I started the campaign 3 months prelaunch which enabled me to build hype around the opening, while also securing coverage in the glossy magazines that work with a longer lead time. Media highlights include Qantas Traveller Magazine, SMH Good Food, Australian Financial Review, Gourmet Traveller, Delicious Magazine, Broadsheet, Concrete Playground, Urban List, Weekend Edition, Deep in the Weeds podcast, Destination NSW, Australian Traveller, and many more. https://www.georgiabateman.com/case-studies/daughter-in-law monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/13cfff02-595c-4292-b133-10c5cdd09440/Daughter-in-Law-Jess-Kearney-web-116.JPG Case Studies - Daughter in Law - The Tactics. The success of the press campaign was due to a combination of restaurant launch announcement and regular news stories, which fed the target media and generated hype around the brand, coupled with feature-led pieces that built the profile of celebrated chef Jessi Singh and took the brand to the target audience. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/11e577ac-f9f0-4572-ba62-5174323ba4b4/Daughter-in-Law-Jess-Kearney-46_websize.jpg Case Studies - Daughter in Law - The Results. Reactive and proactive pitching to food, drink, lifestyle, fashion, trade media across print, online and broadcast led to coverage in Broadsheet, Courier Mail, Time Out, Thrillist, Sydney Morning Herald Good Food, Wine Business, The Weekend Edition, Destination NSW, local accommodation website listings, and more. https://www.georgiabateman.com/case-studies/fridas-field monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/98b5cd98-b69b-4db9-97c5-d35013f89737/15_Frida%27sField_June_MiaForrest.jpg Case Studies - Frida's Field - The Tactics. I highlighted that Frida’s Field hosted this event to encourage people to can come together and taste the difference; be more conscious of where their meat comes from and how it is grown; and get excited about minimising food waste while using the whole beast and experiencing how delicious less "premium" cuts really are. An educational release was shared about the controversy around the environmental impact of beef production that highlighted that not all beef is equal e.g. grass fed and finished beef that is raised with low-density stocking rates using rotational cell-grazing is completely different from mass produced grain-fed feed-lot beef. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/177213c8-49bd-46d9-87c3-21611192060b/43_Fridas-Field_AutumnMenu_MiaForrest.jpg Case Studies - Frida's Field - The Results. Through carefully curated conversation targeting key publications, Frida’s Field was featured in local and national publications such as T Australia, Concrete Playground, Destination NSW, Urban List, Gourmet Traveller Wine, Yahoo Lifestyle, and the Weekend Edition. https://www.georgiabateman.com/case-studies/yuki-bali monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/2ba88d26-7a61-410e-818f-e586dd241301/BLK_1630.jpg Case Studies - YUKI Bali - The Tactics. Launched a Guest Chef Series, collaborating with world-renowned chefs such as Adam Liston (Shōbōsho), Ben Williamson (hôntô), Ross Magnaye (Serai), and Louis Tikaram (Stanley). These exclusive events not only showcased YUKI’s innovative culinary approach but also provided a platform to highlight the talent and skill of the Balinese team. Following the success of the Shōbōsho X YUKI takeover in Bali, the collaboration was extended to Australia, drawing a strong international audience and reinforcing YUKI’s reputation on the global food scene. Simultaneously, executed a targeted PR campaign to secure coverage in top-tier publications.Pitched YUKI’s story, innovative dishes, and collaborative events to influential food and lifestyle media, leveraging the restaurant’s unique fusion of Japanese and Balinese flavours to garner widespread interest. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/4758e330-bcff-421f-a1e5-571d8d42227f/BLK_1418.jpg Case Studies - YUKI Bali - The Results. · The Guest Chef Series became a sell-out success, attracting both loyal patrons and new guests across Bali and Australia. · Working with high profile chefs, ensured that YUKI was spoken about within the right circles, shared on socials to a food enthusiast audience and caught the attention of international food and travel media. · Secured extensive media coverage in premier publications including Vogue Australia, Vogue France, Delicious Australia, Urban List, NZ Airlines Kia Ora, Sunday Age Traveller, Travel + Leisure Asia/Global, Honeycombers, Escape, and Gourmet Traveller. · The campaign firmly positioned YUKI as a key player in Bali’s fine dining scene, with international recognition boosting its appeal among global travellers and food enthusiasts. · The collaboration spotlighted the exceptional skills of YUKI’s team, elevating the profile of Balinese chefs on an international stage. Through strategic partnerships and high-impact media exposure, we successfully reinforced YUKI’s brand as an elevated yet approachable Japanese dining experience in Bali, capturing the attention of both locals and global travellers, ensuring the restaurant is in the top 5 restaurants to visit on the island and customers booking before they leave their own country. https://www.georgiabateman.com/case-studies/caper-food-culture-festival monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/790cec99-ef5c-47a8-9090-0aac57c40fea/0E6A3516.jpg Case Studies - Caper Food & Culture Festival - The Tactics. Spearheaded the PR campaign, focusing on securing extensive media coverage across national and regional lifestyle, food, and travel publications. The strategy included: Partnering with high-profile chefs like Louis Tikaram, Jake Kellie, and Ross Magnaye to bring culinary credibility and media interest. Crafting compelling media releases highlighting North Byron Hotel’s exclusive programming, from live music and kids' activities to chef-led events. Engaging top-tier food, travel, and lifestyle media to generate pre-event buzz and post-event coverage. Leveraging social media engagement with festival partners and influencers to enhance reach. Coordinating media visits and experiences to ensure firsthand coverage of key festival events. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/72bcb86c-6cae-4098-b051-d99c8de8fe57/0E6A3552.jpg Case Studies - Caper Food & Culture Festival - The Results. Extensive Media Coverage: Featured in over 40 publications, including Gourmet Traveller, Broadsheet, Concrete Playground, Time Out, The Age Good Food, SMH Good Food, Delicious, Australian Traveller, and more. Increased Foot Traffic & Sales: North Byron Hotel saw a significant boost in patronage across the festival period, with the ‘We Like to Tiki’ closing party drawing a record crowd. Enhanced Brand Visibility: Positioned North Byron Hotel as a leading destination for culinary and cultural events in Byron Bay. High Social Media Engagement: Widespread festival coverage across Instagram and digital platforms, amplifying the hotel’s involvement and community presence. Positive Industry Response: Strengthened relationships with top chefs, media, and industry figures, paving the way for future collaborations. This campaign successfully positioned North Byron Hotel as a key player in Byron Bay’s hospitality scene while cementing Caper Byron Bay Food & Culture Festival as a must-attend event. https://www.georgiabateman.com/case-studies/longshore monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/eb9f81f3-d095-42a5-8346-9f4bdeda8520/2024_10_31+-+Longshore+-+T.Wholohan_21.jpeg Case Studies - Longshore - The Tactics. To generate excitement and establish credibility for the brand refresh, we implemented a multi-faceted PR approach that included: Exclusive Media Table: Hosted an immersive dining experience featuring a guided tasting by Executive Chef Jarrod Walsh and a curated wine pairing by renowned sommelier Wine x Sloth. Strategic Media Outreach: Invited top-tier food journalists and lifestyle media to cover the launch, ensuring high-profile attendance. Storytelling & Brand Alignment: Highlighted Longshore’s connection to Ode Hotels, reinforcing its commitment to authenticity, sustainability, and high-quality hospitality. Award Recognition & Design Integration: Timely amplification of Longshore’s recent accolades, including retaining its coveted Good Food Hat for 2025 and winning the Standalone category at the Restaurant & Bar Design Awards for its stunning coastal-inspired space by Like Minds Studio. Additionally, Longshore’s refreshed branding by Make It Mash introduced a modern, sophisticated edge to the overall dining experience. Social & Digital Amplification: Encouraged attendees to share their experiences across social platforms, amplifying organic reach and engagement. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/31cc769f-346b-4000-8d54-a20bb20c36c6/2024_09_13+-+Longshore+-+T.Wholohan_0183.jpeg Case Studies - Longshore - The Results. The media launch was a resounding success, with top-tier publications and influential figures in attendance. Media guests included representatives from Time Out Sydney, Urban List, Gourmet Traveller, Delicious, Sydney Morning Herald Good Food, Sitchu, Eat Drink Play, The Australian, SMH, and Explore Travel. Key outcomes: Extensive Media Coverage: Secured placements across Sydney’s leading food and lifestyle publications, reinforcing Longshore’s position as an essential dining destination. Social Media Impact: Generated organic buzz through guest posts, tagging Longshore and Ode Hotels, enhancing visibility among food enthusiasts. Increased Foot Traffic & Bookings: Following the launch, the new menu attracted both loyal patrons and new visitors, driving strong interest and engagement. Longshore’s summer refresh successfully positioned the restaurant at the forefront of Sydney’s dining scene. By seamlessly integrating a refined culinary approach, award-winning design, and strategic media engagement, the launch generated excitement and solidified Longshore as a standout in the Australian hospitality landscape. If you’re in Sydney, now is the time to visit and experience the best of coastal-inspired dining at Longshore. https://www.georgiabateman.com/case-studies/ode-hotels monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/6be96517-b398-4bf5-8ea0-a7183364315c/Connell+Room_AB5I8360-HDR_.jpg Case Studies - Ode Hotels - The Tactics. To achieve this, we executed a strategic PR and media engagement plan that included: A Compelling Brand Narrative: Developed a storytelling approach that highlighted Ode Hotels’ commitment to authenticity, history, and charm, ensuring each property’s unique character was emphasized. Exclusive Media Outreach: Engaged top-tier travel, hospitality, and lifestyle media to generate widespread coverage of the launch. Strategic Leadership Positioning: Leveraged insights from key figures, including EVT’s Callum Kennedy and Invictus Developments’ Chayadi Karim, to enhance credibility and reinforce the brand’s vision. Highlighting Iconic Properties: Showcased the rich history and distinctive design of The Old Clare Hotel, Harbour Rocks Hotel, and The Inchcolm, ensuring their appeal to travellers seeking intimate, high-end experiences. Digital & Social Amplification: Encouraged media attendees and influencers to share their experiences, further extending the reach of the launch across digital platforms. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/aadeb369-0aa1-4648-b93c-47207413f890/IMG1627_Inchcolm_EVT_290724_S08_0163.jpeg Case Studies - Ode Hotels - The Results. The launch of Ode Hotels garnered significant media attention, with coverage across leading hospitality, travel, and lifestyle publications. Key outcomes included: Extensive Media Coverage: Secured features in top-tier outlets, including Hotel Magazine, Hotel Management, Concrete Playground, Travel + Tour World, Global Travel Media, Business Insider, CIM Business Events, Wayfarer Travel, Tourism Australia, Hospitality Design, The Australian, Time Out, Escape, Drinks Digest, Hospitality Magazine, Food & Beverage Media, Adventures All Around, Daily Addict, Urban List, and Travel with Emma. Industry Recognition: Positioned Ode Hotels as a premium boutique hotel collection, reinforcing its reputation among travellers and industry professionals alike. Digital & Social Engagement: Increased online visibility through organic content sharing by media representatives and hospitality influencers. Brand Awareness & Consumer Interest: Established Ode Hotels as a must-visit collection for discerning travellers, driving inquiries and bookings across all three properties. The successful launch of Ode Hotels has firmly positioned the brand as a leading name in boutique hospitality. Through a combination of strong storytelling, strategic media engagement, and digital amplification, the campaign effectively captured the essence of the brand and delivered widespread awareness. As Ode Hotels continues to grow, it remains a testament to the power of thoughtful hospitality, offering guests a truly unforgettable stay across its unique properties. https://www.georgiabateman.com/case-studies/lyvin-melasti monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/2ec62a71-851f-496c-9533-2d796009cc38/MELV+Models+2025-Mar-10+%28Bondarev%29+D04%281%29.jpg Case Studies - Lyvin Melasti - The Tactics. A clear media strategy was developed ahead of launch, focused on telling the Lyvin Melasti story in a way that felt grounded and true to the property. Rather than leaning on generic luxury language, the narrative centred on design, setting and the experience of staying there. A concise press kit was created, with press materials written to work across travel, lifestyle and design titles without needing to be over-explained. Outreach was targeted and intentional, prioritising publications with genuine reach and influence, and journalists whose approach aligned with Lyvin Melasti’s calm, understated aesthetic. As coverage began to land, the focus shifted to maintaining visibility beyond opening. Follow-ups were timed around seasonal travel, design led features and destination guides, ensuring Lyvin Melasti stayed present in the conversation rather than peaking at launch. The result was coverage that communicated not just where Lyvin Melasti is, but what it feels like to stay there. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/6de7e835-6f88-4f7b-8266-eabee34f44d6/MELV+Ocean+2BR+C2+2024-Dec-25+%28Grabchilev%29+H11%281%29.jpeg Case Studies - Lyvin Melasti - The Results. Lyvin Melasti launched with strong international media coverage across key global titles. The property featured in publications including Time Out Asia, Travel & Tour World, The West Australian, Urban List, Concrete Playground, Now Travel Asia, Escape and Honeycombers , among others. This level of coverage positioned Lyvin Melasti clearly and consistently — introduced as a design-led, coastal retreat where architecture and setting are closely linked. More importantly, the tone of the coverage aligned with the brand. Editorials focused on calm, restraint and clarity, framing Lyvin Melasti as a quietly considered place to stay rather than a headline-driven hotel opening. https://www.georgiabateman.com/case-studies/room4dessert monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/22b9384f-1d27-49f1-ba57-81013dd460f6/R4D-MARCH-1-0110_edit.jpg Case Studies - Room4Dessert - The Tactics. The campaign adopted an intimate, invitation-only, and editorial tone. A private birthday celebration was curated as the anchor moment, bringing together Bali’s most respected chefs, hospitality leaders, and cultural tastemakers to experience Fight Club in situ. Media strategy focused on selective placement rather than saturation. Outreach targeted influential international and regional titles across travel, lifestyle, design, and culture, framing Fight Club as a reflection of Goldfarb’s three-decade career; equal parts discipline and disruption. Social coverage was driven through trusted editorial voices and creators whose audiences value authorship, point of view, and depth over immediacy. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/3ab94b06-2ed5-4d04-bf2b-9d005f4f59cc/WG+portrait+-+option+1.jpg Case Studies - Room4Dessert - The Results. Coverage highlights included Travel + Leisure (print and online), Salon, Tatler Indonesia, DestinAsian, Luxurious Magazine, Aspire Design & Home, and High End Magazine, supported by high-impact social content from leading regional tastemakers. The campaign delivered a measured, culturally aligned launch, while elevating Fight Club beyond a menu debut and positioning Room4Dessert within a wider luxury and creative context where food, travel, design, and community intersect. https://www.georgiabateman.com/case-studies/masonry monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/441bb139-e08a-4cc9-b516-9ab349fe28ec/01+MASONRY+Ben+Cross.jpg Case Studies - MASONRY. - The Tactics. The strategy centred on clarity, continuity, and controlled amplification. A coordinated communications rollout was developed to support the name transition, anchored by the announcement of MASONRY. Japan in Niseko. This allowed the rebrand to be framed not as a departure, but as a natural progression; same philosophy, same team, expanded horizon. Seasonal media releases were timed around key travel periods, reinforcing MASONRY.’s presence in Bali while introducing the Japanese opening to international audiences. Media hosting (both local and international) ensured firsthand experience of the brand across locations, supported by influential spokespeople who could articulate the group’s values with credibility. Parallel to this, updated press materials were distributed globally, including refreshed imagery, menus, and fact sheets. Targeted outreach to editors and listings teams encouraged updates to existing coverage under the new name, effectively resetting awareness while preserving legacy visibility. Alongside this, groundwork began for a 2026 guest chef series at sister restaurant Bar Vera in Bali, positioning the broader group for continued editorial relevance beyond the initial rebrand and launch phase. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/fba068d2-433f-4fd5-b23e-c30ece7016a8/Margarita+A+la+MASONRY..jpg Case Studies - MASONRY. - The Results. The campaign delivered strong national and international coverage, successfully repositioning MASONRY. as a globally minded hospitality group while maintaining momentum across its Bali venues. High-profile international and regional placements included Travel + Leisure (global and SEA editions), Gourmet Traveller, Vogue Living, Time Out Asia, Tatler Indonesia, Jetsetter, Luxury Escapes, Urban List, Luxe Nomad, Escape, Honeycombers, Business Mirror and Now Travel Asia, alongside extensive travel, lifestyle, and business media coverage across Asia-Pacific, the US, and Australia. The rebrand was clearly understood by media, listings were updated accordingly, and MASONRY.’s expansion into Japan was positioned as a confident first step onto the international stage, while reinforcing the group’s credibility, longevity, and future-facing direction. https://www.georgiabateman.com/case-studies/syrco-base monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/a1639c91-e6a9-4c2e-a6d5-ef68186a49f0/Chef-Syrco-Bakker.jpeg Case Studies - Syrco BASÈ - The Tactics. The campaign was built around experience-led storytelling, selective media placement, and aligned collaborations. Many of these experiences were anchored within KU Atelier, allowing guests to engage directly with Syrco Bakker and his team through live cooking, ingredient storytelling, and garden-led narratives. Each event began with a guided walk through the regenerative gardens, followed by a considered tasting designed to balance accessibility, precision, and seasonality. To introduce the 850K menu, a series of intimate preview dinners and hospitality events were hosted for regional and international media, hospitality leaders, and tastemakers. International media outreach remained ongoing throughout the period, with pitching focused on Syrco Bakker’s Michelin background, Indonesian heritage, and the restaurant’s TNT ethos — Traceability, Nature, Transparency. Editorial relationships were actively managed to align hosted visits with key travel windows and on-the-ground activations, while early groundwork was laid for Australian guest chef collaborations and festival participation in 2026. https://images.squarespace-cdn.com/content/v1/5fd203a5412849720ce702bb/a320c327-4f77-4d60-a5e7-0b38eed10ce3/20240817+-+Syrco+Base+-+%C2%A9+Chantal+Arnts-1026.jpeg Case Studies - Syrco BASÈ - The Results. High-impact placements included Travel + Leisure SEA (print and online), Urban List, Escape (print and online), DestinAsian, Honeycombers, Bali Bible, Escape, and Luxurious Magazine, alongside long-lead editorial, podcast features, and regional press across Australia and Asia. Hospitality events hosted within KU Atelier received consistently strong feedback from media and industry leaders, with particular praise for the storytelling, pacing, and intimacy of the experience.